[Email Hack] Unlocking Dormant Leads with the Nine-Word Email

Ever feel like your email marketing has hit a wall and your subscribers have gone silent? Unbox the Inbox with Gary Redmond is here to help you break through that barrier.

This week's episode reveals a powerful hack that can re-awaken your dormant email list using the legendary Dean Jackson nine-word email strategy.

With my experience as a co-founder of BusterBox and a mentor in the subscription business, I’ll share the ins and outs of this simple yet profound method. Get ready to see how a straightforward, nine-word email can turn unresponsive contacts into eager and engaged leads.

In this episode, I recount a personal success story where this technique revitalized a friend's fitness coaching business. By crafting a highly personalized and concise email, you can cut through the clutter and directly connect with your audience.

I'll walk you through how to implement this, regardless of your email provider—be it MailChimp, ActiveCampaign, or another. Plus, learn how to effectively handle the responses to address objections and close more sales. If you’ve been struggling with engagement, this episode is the game-changer you’ve been waiting for.

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Transcript

Speaker 1: 0:00

Welcome back to Unbox the Inbox with me, your host, gary Redmond. On this podcast, you'll learn how to grow your subscription business using the power of free and mostly automated email marketing, and we'll hopefully have some fun doing it too. I'm a co-founder of BusterBoxcom and also a mentor and coach helping founders like me and you create their dream life through their subscription business. So this week I wanted to talk about a pretty quick topic, short topic, short episode probably, but it's an interesting hack that you can use to re-engage your email list if you haven't emailed them for a while, if you feel like you haven't been able to get much of a rise out of your email list in the last while, and it's also a really interesting way for you to generate some leads from people who are kind of sitting there silent and dormant, okay, so the thing I heard, I learned about this years ago and it's came it's from a guy called dean jackson who, I believe, used to be in real estate and is pretty, pretty famous now internet marketer. It's called the dean jackson nine word email. Okay, and it works like this and it's pretty interesting, like I said, because it's it's not something that a lot of people know about, but it's so simple to implement and it's so funny to just give it a try and see what happens, and I always recommend it for people. I recently helped my friend with this who's not in subscription boxes, he's in fitness coaching.

Speaker 1: 1:12

But pretty much what you want to do is you want to fire up your email provider, whether it's MailChimp, whether it's ActiveCampaign or whatever and I've done this before, by the way and this works. So what we're going to do is we're going to create an email and it's going to be very, very short and very, very personal style and literally it's called the nine word email, because you're just going to use nine words. Nine words, okay. The subject line is just going to be first name. So if you have merge tags, you're going to just put first name in there and it's going to populate the recipient's first name and then you're going to say, hey, are you still interested in four words? Okay. So what's I mean? Are you still interested in getting help losing weight? Are you still interested in, uh, signing up for buster box? Are you still interested in, uh, you know, selling your first home? Okay, or buying your first home, whatever, it is okay. So this is really really simple. You can google this email by the way it's called.

Speaker 1: 2:03

I said, as I said, the Dean Jackson nine-word email, and it's a really interesting way, and after you write that sentence, you just write your name Okay, so like Gary. Okay, so hey, are you still interested in getting BusterBox for your dog, gary, and I've sent that before. Okay, and like it's basically what it's going to do, is people who are sitting there to do? Is people who are sitting there like they just don't respond to maybe any of your news letters, any of your sales emails or whatever. But if you send them such a personal style email that looks like like no images, no logos, nothing, it's just a white email with text and delete everything else from your email, send email sender, okay, email builder. You send this email out and just wait to see what comes back and you'll usually get replies of people being like yes, okay, hey, okay. You're like, yeah, I am, or but this problem or but that problem. Okay, so what you've done there? You've actually just generated leads, okay. Now, obviously, people on your email list are technically leads already, but you've now generated warm or hot leads, engaged leads, okay.

Speaker 1: 2:59

So someone might reply and say yes, but when they give you an objection and then you reply to them again and say, well, you know, I can solve that for you, I can close that objection, I can shut that down for you. Like, you don't need to worry about that. For example, yes, but I didn't know if it was for my dog because he is allergic to chicken. No problem, we have, we have, like, a no chicken box whatsoever. It wouldn't be a problem for us to send you a no chicken box, that whatsoever. If we, if we, did that, would you, would you sign up and be like, yeah, so if you remove the reason that's stopping them, then they'll just sign up.

Speaker 1: 3:28

Or some people just reply, yes, say great, I'm running a special offer now. Um, would you like to hear about it? Yes, like, again a couple of replies here. Guys, you don't want to send it to 50 000 people. It's like this is for people who who have, well, maybe send it to 50 000 people and spend the next, spend the next week replying to all these people and getting a lot of sales. That's what I would probably do, even if you did have that many people on the list, but obviously we have 200 000 people, so it would be quite a job for for one of our, one of our staff, to reply to all these people one by one.

Speaker 1: 3:55

But if you're in the kind of small sort of mid-range email this size and you have basically some some time to like how much people are spending time on social media producing content and writing blog articles, they get no sales. Why don't you, why don't you actually try? And if you, if this worked for you, like give it a try so and see if you can redirect some of your time into something that actually generates your customers. Okay, what you'll see is like people are actually engaged, people are actually interested, like, and it's going to really help. Particularly, as I said, it's it's more used for kind of reviving the dead email list, but also used to kind of wake up your email list and actually get you some, some sales and some leads, like um, from such a very simple process.

Speaker 1: 4:30

So it's literally create an email very, very empty apart from just hey, nine words, are you still interested in getting help with this thing? And then your name Okay, subject line is the first name. Or you say, hey, first name, obviously in the email as well, so you can use the merge tag. So it's gonna be like hey, gary, are you still interested in getting help with building muscle from Alec? Okay, my friend is a big example.

Speaker 1: 4:50

I did so and, like I've done this before with BusterBox years ago, it's something we actually had in an automation towards the end of one of our automations before and it was kind of like a hey, you know you're giving someone a bit of a poke. You know what are you doing here? Like, why are you here? Are you still looking for this? You know, you've been hanging around my waiting room for a while. What am I going to help you with, sir? So that's kind of that's kind of the thought process behind it and, yeah, like I think it's a practical way, it's a simple tip, it's an email hack and, uh, give it a go and report back to me with the results. Okay, that's it for this week's episode. If you think this was helpful, please share with someone who you think would benefit.