Unbox the Inbox | Email Marketing for Online & Offline Businesses
Gary Redmond founded his Subscription Box business BusterBox.com in 2016 with no prior business experience (and no money).
After failing for many years, he eventually grew it to over $11 Million in total sales, learning exactly what it's like trying to grow a business on limited resources.
This led Gary to try and master the super-powerful and free (but often underappreciated) marketing channel which is email marketing.
Everything you hear on the show is proven, and Gary shares these battle-tested growth hacking strategies so you can implement them in your business right away to make more money.
If you're a beginner, you will get a grounding in the fundamentals of email marketing and how to apply it to get your business off the ground.
For more advanced folks, we'll dive deep into cool and clever hacks you can use to optimise and automate the most critical areas of your business.
This podcast is for entrepreneurs & business owners who want to learn how to use the power of email marketing to acquire, retain and upsell to their customers on autopilot.
Gary will also do his best to entertain and inspire you to create the business and the life of your dreams through your online business.
Topics covered include email marketing, e-commerce, consultant, coach, expert, entrepreneurship, automation, productivity, subscription boxes, advertising & business.
Unbox the Inbox | Email Marketing for Online & Offline Businesses
STOP Sending Pointless Emails Please
Ever wondered why your emails aren't converting into sales? Get ready to unlock the secret to email marketing success with me, Gary Redmond, on Unbox the Inbox.
In this episode, we'll tackle the critical role of calls to action in your emails, and why omitting them is like shooting yourself in the foot. From my amusing tale of a client's epic email blunder to the indispensable tactic of the "stealth close" for your content emails, you'll discover how even the subtlest nudge can guide your readers to make a purchase.
Join us as we explore practical strategies to ensure every email you send—whether a hard-hitting sales pitch or a value-packed newsletter—drives tangible results.
Learn how to seamlessly weave product mentions into your content, making each message a step toward your ultimate goal: sales.
Tune in to hear actionable tips that will transform your email marketing and keep your subscription business thriving!
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Welcome to Unbox the Inbox with me, your host, gary Redmond. On this podcast, you'll learn how to grow your subscription business using the power of free and mostly automated email marketing, and we'll hopefully have some fun doing it too. I'm a co-founder of BusterBoxcom and also a mentor and coach, helping founders like me and you create their dream life through their subscription business. Okay, so short episode today, and what I wanna talk about is a simply get powerful strategy to ensure your emails are never pointless and they're always working towards driving results, and in our business, in my opinion, results are sales. One of the biggest mistakes I see people making is they send emails that don't lead to any action, and then they wonder why their emails are ineffective. So here's my advice in the simplest form possible Every email you send, if you want to get some sales from it, you need to have a clear call to action that sends people over to your website to buy, even in your content emails, yes, and I'm going to explain how to do that. Okay, now call to actions and sales emails. This is pretty obvious. When you're sending out a sales email or running offers or whatever, you're naturally going to include a call to action like claim offer. Sign up now and you know, you know limited offer, go ahead and sign up and you're going to include a button Okay, and that's going to make people go over and make a purchase.
Speaker 1:Funny story is actually, I had a one-to-one client in the past before who, like, sent an email out and didn't get any any sales from it, and then the next day we had a call and we jumped on. We looked at the email. He didn't have, he didn't have a call to action in it. He didn't have a button in it. It's like, how is that going to sell anything? Because he didn't even ask anybody. It was like an offer email, but he forgot to put a button in the email where they could go over and buy. Okay, so even if you are sending a sales email, sometimes it's possible to forget to put in a call to action or a button. Okay, which is obviously obviously a no-no.
Speaker 1:Okay, but what about the other types of emails where you're providing value, you're telling stories, or it's a newsletter or whatever? That's where what I call the stealth close come in. Okay, and I didn't come up with a name. I can't remember where I picked it up. It might've been in a book, okay, but a stealth close is a subtle yet effective way to tie your email content back to your product and encourage your purchase.
Speaker 1:Okay, so let's say, for example, you're sending out a newsletter. Okay, now, we don't do newsletters in BusterBox, but if we did, we could send a newsletter out about the best doggy hotels or the top toys for tough chewing dogs or whatever, and we could list five or six things or products that customers could basically get some value from. But at the end of the email we'd include a stealth clause okay, and end of the email we'd include a stealth clause okay. And that would be like something like by the way, if you enjoyed this content and you want to get the best toys for your dog delivered to your door and sign up for buster box, here we're running a great offer for a very limited time, you can get this offer and click over here to buy. Okay, and like, even if it's the last 20 or 10 of your email, it's still going to be better than just sending an email out into the ether for people to read and not take any action on. Okay, so that way, like, even your content focused emails can have a purpose and they guide your readers back over to your website to buy. So, again, like, it's more just about a mindset thing.
Speaker 1:In my opinion, a lot of people that I work with they're just sending emails and they have. They don't really think like what. Like, if the strategy here with this email is to get sales, you know, am I actually following through with that? Am I actually aligning myself with what I want? Okay, like you say, I want to get subscribers for my box, but are you even asking people to sign up in your emails? And often the case is no. They're just sending content and they're just kind of hoping people will make the jump and go over and buy. So the bottom line is this every email should have a call to action directing your readers to your website to buy from now on.
Speaker 1:Okay, whether it's a sales email or a content email, never miss an opportunity to lead your audience towards a conversion. It doesn't have to be pushy. It can be as simple as a stealth close or a gentle reminder about the benefits of your subscription box at the end of your email. Consistently, doing this will ensure that every email you send has the potential to drive sales and, as I mentioned, it's even better if you can tie the content of the email to your box. So if you can tell a story that's something to do with one of your customers, or it's something to do in your personal life, or it's a piece of content If you can tie that up, at the end people read your story, people read your content and at the end, if you can tie the content to your box in some way, that's obviously going to get people more likely to click over and sign up.
Speaker 1:Okay, so that's it for the short episode. If you found this tip helpful, please let me know and go ahead and send me an email at gary, at garyredmondnet. I also have a podcast question for you this week, and that is do you remember to ask for the sale in every email? Okay, if you do, great. If you don't, from now on let's do that together. Okay, thank you, guys. I'll see you next week.
